Earvin "Magic" Johnson: "32 Ways to Be a Champion in Business"

Earvin "Magic" Johnson visits Google's Mountain View, CA headquarters to discuss his book "32 Ways to Be a Champion in Business." This event took place on March 10, 2009, as part of the Authors@Google series.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Fridays to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.

32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

Earvin "Magic" Johnson--known worldwide for his talent on the basketball court--has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community, and is the celebrity most able to influence minority consumer purchasing.

Comments

[Surface Protection Films]

Wow is that true? Magic Johnson is contributing not only in the court but also in the business, that's really cool. Thanks!

[Sunoj]

Thanks a lot to the author for this brilliant blog brimming with new ideas for those passionate entrepreneurs. This blog about the great 32 ways of becoming a champion in business really worked for my small venture. Internet does not provide us with such info usually. There are two other sites like www.karmiccoach.com and www.mysticselling.com which also come up with new ideas of starting a small business and also about running it profitably.

-Sunoj

[Aniela]

i think it's great that Earvin "Magic" Johnson, a legend in the basketball court, puts his great experience and learnings through life into such a flourishing ideea.

[Raela Drigger]

Aren't you guys surprised? He retired from basketball a long time ago and he is still HIV positive. He is just making the most out of his time by being an entrepreneur, a successful one at that. Let us remember that even though he retired, his name still has recognition as a former NBA superstar. Hats off to him!

[Daniel Milstein]

Good Share.I hope more people discover your blog because you really know what you're talking about. Can't wait to read more from you!