How has the Internet
effected the global economy? Jeff Jarvis, author of "What Would
Google Do" shares how a simple hyper link on a website has
changed business forever.
A link now can connect you
with an abundance of information via the Internet. With a simple
link, you can connect with new people, groups, places, reports,
videos, audios, pictures etc. Anything and everything that your
heart desires, you can find it on the Internet. All within a few key
strokes.
In the past, you relied on
companies and sales people to share information about their product
or service. Not any more. What was once a world based on scarcity,
now offers an abundance of choices. Companies operating on the old
media model created content and protected it. Moreover, they
restricted access to it. They even demand that you paid for it. No
more. People have greater access and more ways to find information
that they seek. They have more choices then ever before.
Google has disrupted the
"old school” model and expanded new possibilities. For
companies that embrace the Internet, their are new opportunities.
Unfortunately, for traditional companies who continue to cling to the
status quo, the results will mean reduced sales, profitability and
certain extinction. Companies that share their information freely,
will achieve greatly exposure and the possibility of generating more
revenue and sales and profits.
What does it mean for sales? It means that a simple website will not provide you with the exposure that you need. Just because you build it does not mean that people will come to visit and buy from you. You must create content that will make people stop and pay attention and want to comment on and share with their friends and associates. Your content must be unique, different and memorable. It must be easy to share via the Internet.
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