E3C: The Passionate Entrepreneur

Earvin "Magic" Johnson: "32 Ways to Be a Champion in Business"

Earvin "Magic" Johnson visits Google's Mountain View, CA headquarters to discuss his book "32 Ways to Be a Champion in Business." This event took place on March 10, 2009, as part of the Authors@Google series.

Earvin made the transition from great athlete to greater entrepreneur through hard work and by avidly pursuing opportunities. He recognized that densely populated urban communities were ripe for commercial and residential development. He partnered with major brands like Starbucks, 24 Hour Fitness, and T.G.I. Fridays to lead a major economic push in these communities. The success of his businesses proved that ethnically diverse urban residents would welcome and support major brands if given the opportunity. Earvin continues to be a leader of urban economic development that provides jobs, goods, and a new spirit of community.

32 Ways to Be a Champion in Business will inspire and enlighten readers who wish to make a similar impact with their careers and business endeavors.

Earvin "Magic" Johnson--known worldwide for his talent on the basketball court--has an equally impressive career off the court. As the chairman and chief executive officer of Magic Johnson Enterprises, he has helped launch major business initiatives focused on revitalizing ethnically diverse urban communities by bringing brand-name businesses into them. He has been voted number one among organizations and individuals in representing the urban community, and is the celebrity most able to influence minority consumer purchasing.

In Sales, The Link Is The Thing! (Part 1)

How has the Internet effected the global economy? Jeff Jarvis, author of "What Would Google Do" shares how a simple hyper link on a website has changed business forever.

A link now can connect you with an abundance of information via the Internet. With a simple link, you can connect with new people, groups, places, reports, videos, audios, pictures etc. Anything and everything that your heart desires, you can find it on the Internet. All within a few key strokes.

In the past, you relied on companies and sales people to share information about their product or service. Not any more. What was once a world based on scarcity, now offers an abundance of choices. Companies operating on the old media model created content and protected it. Moreover, they restricted access to it. They even demand that you paid for it. No more. People have greater access and more ways to find information that they seek. They have more choices then ever before.

Google has disrupted the "old school” model and expanded new possibilities. For companies that embrace the Internet, their are new opportunities. Unfortunately, for traditional companies who continue to cling to the status quo, the results will mean reduced sales, profitability and certain extinction. Companies that share their information freely, will achieve greatly exposure and the possibility of generating more revenue and sales and profits.

What does it mean for sales? It means that a simple website will not provide you with the exposure that you need. Just because you build it does not mean that people will come to visit and buy from you. You must create content that will make people stop and pay attention and want to comment on and share with their friends and associates. Your content must be unique, different and memorable. It must be easy to share via the Internet.

What Would Google Do? by Jeff Jarvis (at Google Headquarters)

Just A Minute by Benjamin E. Mays

I have only just a minute, only 60 seconds in it,

Forced upon me, can't refuse it.

Didn't seek it, didn't choose it,

But it's up to me to use it.

I must suffer if I lose it,

Give account if I abuse it,

Just a tiny little minute,

But eternity is in it,.

What are you going to do with your minute?

Benjamin E. Mays, Former Morehouse President,

Jeff Jarvis (What Would Google Do?) Explains the Link Economy

How has the Internet effected the global economy? Jeff Jarvis, author of "What Would Google Do" shares how a simple hyper link on a website has changed business forever. A link now can connect you with an abundance of information via the Internet.

With a simple link, you can connect with new people, groups, places, reports, videos, audios, pictures etc. Anything and everything that your heart desires, you can find it on the Internet. All within a few key strokes. In the past, you relied on companies and sales people to share information about their product or service. Not any more. What was once a world based on scarcity, now offers an abundance of choices.

Companies operating on the old media model created content and protected it. Moreover, they restricted access to it. They even demand that you paid for it. No more. People have greater access and more ways to find information that they seek. They have more choices then ever before.

Google has disrupted the "old school” model and expanded new possibilities. For companies that embrace the Internet, their are new opportunities. Unfortunately, for traditional companies who continue to cling to the status quo, the results will mean reduced sales, profitability and certain extinction. Companies that share their information freely, will achieve greatly exposure and the possibility of generating more revenue and sales and profits.

I Believe by John D. Rockefeller ---- How many Americans embrace these principles today?

I Believe by John D. Rockefeller

I believe in the supreme worth of the individual and in his right to life, liberty, and the pursuit of happiness.

I believe that every right implies a responsibility; every opportunity, an obligation; every possession, a duty.

I believe that the law was made for man and not man for the law; that government is the servant of the people and not their master.

I believe in the dignity of labor, whether with head or hand; that the world owes no man a living but that it owes every man an opportunity to make a living.

I believe that thrift is essential to well ordered living and that economy is a prime requisite of a sound financial structure, whether in government, business or personal affairs.

I believe that truth and justice are fundamental to an enduring social order.

I believe in the sacredness of a promise, that a man’s word should be as good as his bond; that character — not wealth or power or position — is of supreme worth.

I believe that the rendering of useful service is the common duty of mankind and that only in the purifying fire of sacrifice is the dross of selfishness consumed and the greatness of the human soul set free.

I believe in an all-wise and all-loving God, named by whatever name, and that the individual’s highest fulfillment, greatest happiness, and widest usefulness are to be found in living in harmony with His will.

I believe that love is the greatest thing in the world; that it alone can overcome hate; that right can and will triumph over might.

How many Americans embrace these principles today?  Do these principles still apply?   How do you apply them in your own business and life?   What do you think?

What Would Google Do?

Jeff Jarvis has written a new book, "What Would Google Do?"

The idea: Jeff  examines  the success of the fastest growing company in the history of the world, the one company that truly understands how to succeed in the internet age, and then take those lessons and apply them to a number of industries, companies, and institutions, from carmakers to restaurants to universities to government.

Divas Doing Business!

Monique Hayward has a few secrets to share and she has just written a new book --- Divas Doing Business: What the Guidebooks Don't Tell You About Being a Woman Entrepreneur (http://moniquehayward.com/books.aspx).

This book arms current and aspiring women entrepreneurs with the tools and firepower to tackle the unique situations that will test their resolve, strength, and spirit as they start and manage businesses. Listen to what Monique has to say!  Ken talks with Monique Hayward www.moniquehayward.com

Listen Now: Divas Doing Business!

Please use this link to buy Monique's Book:
http://www.amazon.com/Divas-Doing-Business-Guidebooks-Entrepreneur/dp/0615268730/ref

Kenneth Brown (Chief Profitability Officer - Sales & Profit Evangelist) E3C www.BetterSalesandProfitsNow.com www.twitter.com/KenE3C www.my-business-community.com www.mybusinesscommunity.ning.com www.E3C.typepad.com

Listen, Learn, Enjoy and Share with a Business Associate!

Bumper Music by Bryan Hunley of New Whyne Music

The Principles of Sales & Profitability: What Would a Passionate Entrepreneur Do? (Part One)

Seek to discover your true passion and understand why you are in business for yourself!

What is it that brings you joy and happiness? What makes you feel good? What brings a smile to your face? What experiences satisfy you? Answering the question with, “ I wanted to go in business for myself” just does not truly reveal your true motivations. Seek to go underneath the surface and connect with your true emotions! Running a business can be difficult. When you have a business that supports your passion, it makes it easier to succeed. Finding your passion and turning it into a profitable enterprise is the key to success.

As a former naval officer, I didn't want to wait twenty years to become commanding officer. I wanted to become the captain of my ship now. Going into business for myself was the answer for me.

Also, I had other reasons for becoming an entrepreneur. I wanted to be a role model for my young daughters and my community! It was important for me to demonstrate to my daughters that they could control their own destiny.

People need to know that you can become a business owner and entrepreneur and not just an employee. I saw how my father and mother worked long hours, but, never reaped any personal wealth or financial security for their efforts. They were trapped in jobs that took them away from families.

I wanted more personal satisfaction, control, flexibility and opportunity to become more financially successful! I could not accomplish it by working for someone else!

Action:

What is your personal story? Why do you REALLY want to go in business? Go deep. Dig deep. Think about it. Spend some time on this question. Possible answers: “ It's in my dna!” “It's always been my dream.” “I would die, if I couldn't do what I love!” “If it wasn't for businesses and entrepreneurs in my neighborhood, I would not have discovered entrepreneurship.” “I can't work for somebody else.” “My product will change the world and I'm determined to bring my vision into reality. “ Don't be afraid to share your story. If you don't get the response that you like, you need to work on it. I wanted to go in business for myself, so I could be a role model for my young daughters and my community! I wanted more personal satisfaction, control, flexibility and opportunity to become more financially successful! I could not accomplish it by working for someone else!

Creating Value: Richard Brock of Lead Life

Check out this powerful interview with Richard Brock. It is entitled, "Creating Value". 

He was interviewed by Richard Warner on the Georgia PBS program: "Georgia's Business"  on July 27th 2008.   If you want to improve your selling skills, you must create value with your prospective buyer.  Setting your price by adding a simple twenty percent over cost is a losing proposition.  It will not generate more profits for your company.  Richard Brock has a better philosophy.  One of the secrets to successful selling is creating value in the mind of buyer. 

Check out Lead Life company website! 

Watch Now!  Creating Value