President – Elect Barack Obama will be our 44th
United States President. From a relative
unknown law professor, community
organizer, Illinois State Senator and
U.S. Senator, Barack has captured the
hearts and minds of the nation's electorate.
With no money or grass roots organization, he has went from State
Senator to U.S. Senator to President-Elect in four years! That is quite impressive.
Here are some of Barack's presidential accomplishments:
- Raised
$700 million dollars in donations
(the most money raised ever in history)
- earned
64 million votes nation-wide
- achieved
364 electoral votes and 54% of electoral vote
- earned
14 million more votes than President Bush in 2004
- won
66% of Hispanic and youth vote
- captured
50% of suburban vote
- won
17% of the republican vote
- won
nine states that previously voted republican
- recruited
4.1 million campaign volunteers
Barack overcame the challenge of popular U.S. Senator
Hillary Clinton to win the Democratic nomination and beat U.S. Senator John
McCain to win the U.S. presidency. So,
how did President- Elect Obama do it?
What can business owners and entrepreneurs learn from his victory?
What made our President-Elect successful? It was a combination of his vision, message,
uniqueness, personal story, communication skills, organization, endorsements and testimonials, strategic
alliances and partnerships and embracing the power of the Internet. With politics aside, let's review the Obama
campaign and discover what sales lessons we can learn and apply in our
businesses.
Barack's Vision and Message
President -Elect Barack's
vision was simple:
- Build
a grass roots organization young, old, rich, poor, white, black,
Hispanic, Asian, democratic,
republican and independent across the United States.
- Offer
a democratic candidate against the war in Iraq.
- Project
a moderate image promising a tax cut for the middle class, national health
care and access to educational opportunities.
“Change”, that was
Barack Obama's message. The vast
majority of people wanted a change and a new direction. His goal was to offer that and differentiate
himself from President George Bush and his policies of the past eight
years. Barack offered change for a
better America. His message of hope and
promise was inspiring and produced crowds in the hundreds and thousands across the nation. Obama's message of change generated new
enthusiasm not seen in recent political
campaigns. He wrote two best sellers: Audacity of Hope and Dreams of
My Father. His message connected
with many people. Time was critical. He had to win the the majority of the
Democratic state primaries, capture the
Democratic nomination and the U.S. Presidential election in less than a
year! Barack was quite successful. Consequently, his candidacy produced millions
of enthusiastic volunteers and new
voters. His mission was clear:
- win
the majority of the votes in the democratic primary
- win
270 electoral votes on November 4, 2008.
- Set up
a grass roots organization in every state.
- Utilize
the Internet to promote Barack Obama,
- generate
campaign donations and enlist
volunteers and
- win
270 electoral votes on November 4, 2008 to win the U.S. presidency
U.S. Senator Barack Obama won the race and will become the
next president of the United States January 20th 2009.
Action:
What is your vision for your company? What is the target message for your best
prospects? How can you improve to
increase sales? Your vision and message
must stand out, be unique, authentic,
interesting and inspiring. Ensure
that your vision and message really address the needs and concerns of your top
client prospects . Use it to connect
with them. It should grab their
attention and encourage them to want to talk to you and learn more. If it doesn't light your prospects' eyes and
generate curiosity, your vision statement needs improvement. Also, make sure that it is quantifiable. It should have a defined time-line. For example, your vision can be to generate
100 clients and produce annual sales revenue of $1 million dollars by
2010. Additionally, ensure that your
opening selling statement connects with your potential clients and gets their
attention and has punch!
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